U.S. Polo Assn.: One of the Greatest Stories of Sport and Fashion

By USPA Global Licensing Inc. By USPA Global Licensing Inc. | December 19, 2023 | Style & Beauty, Sponsored Post,

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In the world of fashion, where trends evolve rapidly, U.S. Polo Assn. stands as an icon of enduring, classic American style and athletic heritage. But, at the core of the sport-inspired brand is the United States Polo Association (USPA) – one of the oldest governing bodies of the sport of polo, founded in 1890. As the official brand of the USPA, U.S. Polo Assn. captures the dynamic essence of the sport and invites you to own a piece of the legacy through timeless, sport-inspired fashion.

This season, U.S. Polo Assn. launched its sport-inspired Winter Collection for 2023. The photo shoot for this Collection was shot in stunning Northern Georgia, where sparkling icy lakes, harvest hues, and historic college campuses created the backdrop for U.S. Polo Assn. The 2023 Winter Collection imagery showcases both models and polo players ‘home for the holidays’ and layered up in bold patterns, soft textures, and timeless styles in heartwarming moments with family and friends. Filled with plush sweaters, bold plaids, and classic denim, and the Collection is about comfort for frosty, winter adventures. Polo players also show off classic and comfy long sleeve polo shirts that the brand is known for. Customers can shop U.S. Polo Assn.’s classic, all-American styles which are sure to become wardrobe favorites.

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What distinguishes U.S. Polo Assn. is the brand's authenticity. The multi-billion-dollar, global lifestyle brand extends far beyond the realm of fashion and actively contributes to the sport it is representing. Revenue generated from U.S. Polo Assn. global sales play a crucial role in supporting the USPA, contributing to the growth and worldwide promotion of the sport of polo. For example, U.S. Polo Assn. is a top sponsor of the Royal Charity Day in the UK; Polo Africa/African Youth Polo Teams; Manipur Statehood Day in India; Susan G. Komen Women’s Polo; Polo for the Cure in Italy; Work to Ride and the Collegiate Partnership Program (CPP) in the U.S. just to name a few.

In addition, U.S. Polo Assn. is the top sponsor and host of the most prestigious professional polo events around the world including the XII Federation of International Polo (FIP) World Championship, U.S. Open Polo Championship, the U.S. Open Women’s Championship, the Westchester Cup, as well as the Cowdray Gold Cup in the UK, just to name a few. The brand is also part of a landmark, multi-year deal with the leading sports broadcaster in the world, ESPN, that brings sport of polo to a large global audience, extending to many parts of the world, with exposure to millions of households and multi-digital channels. The multi-faceted agreement will again bring the finals of the top U.S. polo events to ESPN platforms for the next several years.

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Visit U.S. Polo Assn. online at www.uspoloassn.com or visit one of our 1,200 global brand stores to experience one of the greatest stories of sport and fashion, and to own a piece of the legacy. Or visit us at www.uspoloassnglobal.com to learn more about how you can watch the sport live or on ESPN.

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