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The Next Generation

BY Robin Hoods | December 6, 2018 | Feature Features National

Family businesses are much like families themselves: marked by history, steeped in tradition and bound by love. Here are some of Palm Beach's multigenerational clans.

Not your average children’s clothing store and surf shop, Aristokids and P.B. Girls Club and P.B. Boys Club are, collectively, a veritable local hangout, as well as popular Palm Beach destination. Each of the three connected shops has a vast selection of everything kids and teens are seeking for their active lifestyles. Aristokids is packed with unique quality product—loafers for the mini-gentleman, essential patent leather mary janes for little ladies, huggable pillows, unicorn-patterned glitter lunch pouches, holographic old-school roller skates, every Beanie Baby under the sun… and much more. P.B. Boys Club is well-stocked to get guys fully prepped for sand and surf action and enjoyment, with everything from surfboards to skateboards, swim trunks to baseball caps, and bongos to ukuleles. And P.B. Girls Club is primed to outfit the young fashionista from head to toe with floppy sun hats, swimsuits, adorable rompers, roomy raffia tote bags and fashion-forward espadrilles.
According to co-founder Rick Wentley, who started Aristokids with his wife, Jodi Wentley, in 1987 (Jodi’s sister, Jamie Applefield, joined in ’89), it’s often the first stop for out-of-town customers after they deplane and the last stop before returning to the airport. Though it’s been open for decades, the family-owned business still operates like a mom-and-pop shop, writing sales slips by hand and greeting patrons by name. The family, who is hands-on in every possible way, gives the company a familiar face, which is precisely why the Wentleys believe people have stayed loyal from generation to generation. “Children who we fitted with their first pair of shoes are now bringing their own kids in for their first pair of shoes, skateboard or surfboard,” says Rick. At Aristokids and P.B. Boys Club and Girls Club, not only will you find all the treats your kids are craving, but, at the same time, you’ll be treated like family. 307-309 S. County Road, Palm Beach, @pbgirlsclub, @pbboysclub

A trailblazer in the industries of fine linens, custom bedding design and couture bath accessories, Pioneer Linens lives up to its name. It is among one of the oldest businesses still operating in Palm Beach County since the 1920s and, in true pioneer spirit, was founded by an Austrian Max Greenberg, who immigrated to South Florida and lived in a tent while striving for a better life. In 2019, Pioneer Linens will celebrate 107 years since current owner Penny Murphy’s father, entrepreneur George Greenberg (Max’s son), originated the company’s stellar reputation for selling the finest home furnishings and gifts. Penny is credited with creating Pioneer’s internet program, and her two daughters, Marissa Murphy and Camille Kubicek, now respectively run the online business and handle the purchasing.
One might presume it’s the vast selection of bedding and 75 different styles of bath accessories that keep customers coming back. However, Penny believes the generational aspect of the business is really the underlying source that makes Pioneer Linens so successful. “In some cases, customers first visited our store with their parents and grandparents,” she says. “Because of these lasting relationships, it’s not like we are assisting customers; we’re just visiting with friends.”
The current generation of ownership upholds the family tradition of being the largest-stocked home decor store in Palm Beach and perhaps anywhere. Friends will refer friends, all of whom feel confident in phoning one of the family members at Pioneer, who will always make time to extend personalized attention and deliver quality merchandise that’s nothing short of perfection. 210 N. Clematis St., West Palm Beach,

Photography Courtesy Of: