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5 Palm Beach Spots Garnering Buzz This Spring

The Editors | March 31, 2021 | Lifestyle Feature

Palm Beach greets the resurgence of balmy days and sun-soaked afternoons with serious flair. Here’s what’s new and notable on the local scene.

AERIN Villa Jasmine The Colony Hotel
The Aerin Lauder-design villa at The Colony Hotel


Idyllic luxury living is brought to life by Palm Beach favorite Aerin Lauder. The newest addition to local landmark The Colony Hotel, the Lauder-designed and -curated AERIN Villa Jasmine provides the utmost privacy with a direct, private entrance to the 2,100-square-foot accommodation, complete with two large master bedrooms, two full-size bathrooms, a kitchen and spacious living and dining areas. The design, of course, is charming, feminine and classically timeless, with an apt palette of Palm Beach pinks, greens and blues, and decor from the AERIN collection throughout. “Palm Beach has been an important part of my life since I was a little girl,” says Lauder. “I have beautiful memories of this special place with my family, and it is now home to one of our AERIN stores. … We hope the AERIN Villa Jasmine becomes the perfect escape.” 155 Hammon Ave., Palm Beach,

Gypsy Candy bangles Tamara Comolli
From left: Gypsy Candy bangle with sapphires, tsavorites and drop-shaped brilliant-cut diamond; Gypsy Candy pavé bangle with sapphires and brilliant-cut diamonds


Tamara Comolli drops its latest selection of wrist candy, the Gypsy collection. Counting bangles and hoops among its offerings, the pieces are a celebration of richly hued sapphires, sparkling diamonds and brilliant tsavorites—meant to be stacked and layered in an impressive display of fine jewelry. In a marriage of bohemian sensibility and classic elegance, Gypsy is an ode to the house’s codes of barefoot luxury. Also within the recent releases are new pieces in the Mikado collection, a Tamara Comolli icon, including a diamond pavé necklace that evokes spring blossoms cascading in a delicate gradient that follows the lines of the decolletage. 150 Worth Ave., Ste. 115, Palm Beach,

Veronica Beard loungewear


Queens of casualchic Veronica Swanson Beard and Veronica Miele Beard put their stamp on loungewear. And with fun prints like leopard and springtime florals on its roster, Veronica Beard’s first collection of active goodies includes an anorak, sports bra and leggings. “After seeing the lifestyle shift over the past year, we realized the need to expand into more casual and offduty lifestyle pieces that [our customer] can wear to work out or around the house and still feel chic and put together,” says Swanson Beard. Also among its spring offerings are ultracomfy sweatshirts and pants in calming earth-tone neutrals. (The Analeigh puff-sleeved sweatshirt and Hartley wide-leg sweatpants are shown above). Adds Miele Beard, “We want to meet her current wardrobe needs and serve as her one-stop shop for her workout wardrobe, the clothing she takes on vacation, her office attire, event dressing and loungewear.”

Merit Beauty
A model shows off a fresh look wearing Merit


As the founder of successful brands Who What Wear, Versed skincare and Avaline organic wines, Katherine Power knows a thing or two about what works in business. So it’s no surprise that her latest launch, Merit—a luxury clean beauty line that took four and a half years to develop—has been a smash hit since its recent launch. Packed with ingredients like daffodil extract, which can diminish fine lines over time, the welledited line’s seven products—including Th e Minimalist, a creamy blendable concealer-foundation hybrid; and Brow 1980, a volumizing eyebrow pomade—are easy to apply, a benefit for anyone who wants to look polished in a flash. “Everything is formulated to enhance your natural beauty,” says Power, who developed the products with esthetician Biba de Sousa. “I dreamt about these products. Every one is my favorite.”;

The Lucid Air
The Lucid Air has an impressive range and can accelerate from 0 to 60 mph in as fast as 2.5 seconds.


Motor enthusiasts are all over Lucid Motors, the new marque setting the bar for state-of-the-art electric vehicles, and Palm Beachers are getting in on the action with the recently opened Lucid Studio in West Palm Beach’s Rosemary Square. With delivery slated for spring, the studio offers would-be buyers a way to experience the brand and its offerings, which will include models such as the Lucid Air Pure, the Lucid Air Touring and the Lucid Grand Air Touring. “South Florida has enormous potential for a groundbreaking luxury EV like the Lucid Air,” says Zak Edson, senior director of retail operations.“Th e response we have seen since opening our Lucid Studio in Rosemary Square bears that out. Markets like West Palm Beach are clearly ready for an option for sustainable mobility that offers genuine luxury.” 700 S. Rosemary Ave., West Palm Beach,

Photography by: By Brantley Photo; courtesy of Tamara Comolli; by Ungano + Agriodimas; by Anya Holdstock; courtesy of Lucid Motors