Palm Beach sizzles with the addition of these new shops just in time for the season.
Find the latest runway collection at the new Carolina Herrera location in Palm Beach.
Carolina HERRERA
Featuring a design that reflects creative director Wes Gordon’s vision, the new Carolina Herrera location on Worth Avenue in Palm Beach is a showstopper. “In designing the Palm Beach store, I was thinking of it as the courtyard extension to our Madison Avenue mansion, to marry iconic design elements from our flagship with the natural elements that make Palm Beach so unique,” says creative director Wes Gordon. “The picture I kept envisioning for Palm Beach was the Herrera woman dancing barefoot in a ballgown–I wanted to translate that sense of relaxed elegance to the space.” The project design and development is in partnership with architect, Mao Hughes and interior designer, David Lucido. “Palm Beach is a proven market for our brand, and now we have the opportunity to host and immerse our clients in an environment that reflects the essence of the House and the vision of our creative director, while sharing the complete range of our portfolio of products from daywear, high-evening, beauty and accessories in a luxurious space,” says president of Carolina Herrera New York, Emilie Rubinfeld. The design offers subtle spaces to elegantly display women’s ready-to- wear, and high-evening styles with a focal feature wall in white-washed oak to highlight the brand’s handbag collection. carolinaherrera.com
Find the latest runway collection at the new Carolina Herrera location in Palm Beach.
STAUD
LA-based lifestyle brand STAUD is opening their first store in Florida at The Royal Poinciana Plaza in Palm Beach. Known for their stylish ready-to-wear and accessories and co-founded by Sarah “Staud” Staudinger and George Augusto. Craft ed at the intersection of timeless classics and perfected novelty, STAUD offers a collection to the modern woman who appreciates both. “We are thrilled to welcome STAUD to The Royal later this season,” says Lori Berg, general manager at The Royal Poinciana Plaza. “It is such an innovative brand that brings a fresh perspective to the world of fashion; with pieces that are both timeless and unique, they’ve really created something special that we know will be an instant draw with our guests, just in time for the busy season in Palm Beach.”staud.clothing
STAUD’s latest collection is available at the new location.
Graff
Graff’s latest high jewelry collection, Sunrise, will be available at the new boutique.
Expanding on its legacy of delivering rare jewels and the foremost craft smanship, Graff, the iconic jewelry house is moving to a new location at 230 Worth Avenue in Palm Beach. “Due to the importance of this location to the Graff USA business and the tremendous support of our esteemed Palm Beach clientele, expansion is a happy necessity for us, and we are thrilled to embark on this exciting new chapter in Palm Beach,” says Marc Hruschka, president and CEO of Graff USA. “Our new location represents a significant milestone for Graff as we continue to expand our presence and offer an unrivaled experience in this remarkable location.” From its inception by Laurence Graff in 1960 to the current custodianship under global CEO Francois Graff, the family-driven marvel has burgeoned to over 60 global boutiques, an expanding presence in the United States, and an indelible mark in international luxury. graff.com
Diego Binetti’s resort collection
LOVE Binetti
Featuring a curated collection by fashion designer extraordinaire Diego Binetti, Love Binetti is making its debut at Via Bice on Worth Avenue in Palm Beach. Binetti’s brand has become a local pop-up favorite in Palm Beach’s famous Colony Hotel over the past several years and now he will plant his roots with his first brick-and- mortar location in Palm Beach. “Being back to Palm Beach feels like we have returned to our second home aft er having an incredible season at the Sag Harbor location,” says Binetti. “We fell in love with Palm Beach because it is world-renowned for its beauty, quality of life and small-town character and we related to this community and its wonderful history.” Binetti has a loyal clientele and has worked with fashion houses such as Bulgari and Vogue Italia. The shop features premium fashion, fine jewelry, and accessory brands. diegobinetti.com
Diego Binetti’s resort collection
ELIE TAHARI
Luxury ready-to-wear brand known for timeless style, Elie Tahari has opened the first location in Palm Beach County at The Gardens Mall. The brand introduces modern sophistication and grace through elegant workwear, classic dresses, handcraft ed handbags, and everyday accessories. “Palm Beach is one of my favorite places, and we are excited to open a new Elie Tahari retail store,” says founder Elie Tahari. “As we look to expand our presence in this area, The Gardens Mall feels like the perfect fit for our brand.” For more than 45 years and with a global presence in over 40 countries, Elie Tahari has brought style and class to womenswear. elietahari.com
Designer Elie Tahari
Photography by: ALL PHOTOS COURTESY OF THE BRANDS
