LoveShackFancy Steps into Beauty with its First Fragrance Launch
By Ashley Dillahunty By Ashley Dillahunty |September 21, 2023|Style & Beauty, Style & Beauty Feature, Style & Beauty,
Lifestyle brand LoveShackFancy celebrated its 10th anniversary by launching a trio of floral fragrances—Forever in Love, Bòheme, and Moondance.
“The line is vibrant and enamored, indulgent and sophisticated, and breezy and carefree,” says LoveShackFancy creative director Rebecca Hassel Cohen.
Forever in Love, created by master perfumer Honorine Blon, has a vibrant, floral scent with gardenia, green pear and cedarwood notes. Bòheme, created by master perfumer Yves Cassar, has a dreamy, velvet rose fragrance with hints of magnolia and dreamwood. Moondance, created by master perfumer Frank Voelkl, has a warm scent with critical notes of peony, blackcurrant, and white amber. Each gorgeous bottle has bows on its bottle caps and is covered in flowers, staying true to the brand’s ethos. LoveShackFancy has a cult following and is known for its feminine and flirty florals, ruffles, and bows.
The perfumes are available at LoveShackFancy’s flagship store in Palm Beach at Royal Poinciana and also at Sephora, Sephora.com, and LoveShackFancy.com. Each perfume is $125.