Bobbi Brown and her husband Steven Plofker at the Jones Road Palm Beach location
Jones Road opens its first-ever Palm Beach County storefront.
Palm Beach County, prepared to be pampered. The brainchild of the brilliant makeup artist Bobbi Brown, Jones Road—a clean makeup and skincare company—has recently opened the doors to one of the brand’s largest brick-and-mortar shops yet. Spanning over 1,400 square feet, the store represents its expansion beyond its New York and New Jersey roots into the southeastern market. Brown was attracted to the southeast market as a resident, making it an ideal location to open the brand’s fourth store.
An assortment of the brand’s makeup and skincare offerings, designed for all ages, skin types and tones.
“Palm Beach was the perfect next location for us,” said Bobbi. “My husband and I live here for part of the year, so we are familiar with the area. Last spring, we opened a store in East Hampton, and many of our customers there kept asking if we’d be opening in Palm Beach. Since many of our customers spend summer in the Hamptons and then come to Palm Beach for the winter, it felt like a no-brainer for us to start looking for space here.”
Founded on the principle of better beauty, the Jones Road of skincare, makeup and brushes comprises clean, strategic, high grade formulations. Boasting the award-winning, top-selling Miracle Balm, the Jones Road collection prioritizes inclusive, high-performing cosmetics, skincare and kits suitable for all ages and skin types. Beyond the product, the Palm Beach location aims to build community with experiential in-store events and workshops. These gatherings will allow fans, followers and JRB Roadies (a nearly 43,000-strong Facebook community of brand loyalists) to engage with the brand.
“All of our stores have a common Jones Road aesthetic,” said Bobbi. “However, we try to make each store locally relevant by adding design details with a nod to the location, giving it a neighborhood feel. I love the location of the space we were able to get. It’s a vibrant community with great restaurants and stores—it was just the right vibe for us.”
It’s time to perfect your Palm Beach glow. 283 Royal Poinciana Way, Palm Beach,jonesroadbeauty.com
Photography by: PHOTO COURTESY OF BRAND
