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Fully Armed

BY Stephanie Davis Smith | November 30, 2018 | Feature Features National

Just in time for the new year, Mayors gets a royal revamp from Watches of Switzerland.

Longtime Palm Beachers have a special relationship with Mayors, the watch and jewelry store found in Palm Beach Gardens and Boca Raton. That rapport built over the years is probably never more on display than during the holidays, when grandmothers buy granddaughters special pieces and suiters pick out that one perfect ring for their soon-to-be betrothed. It’s all boxed, ribboned and bagged for the ride home. That will probably never change.

What is altering is how that whole experience will go down. In November, the new owners, Watches of Switzerland, relaunched the Mayors brand across Florida with updated contemporary store designs in many locations, product ranges and digital interactive displays, as well as a new advertising campaign, shoppable website with call-in concierge (little product was online previously) and co-branded credit card with WOS.

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