Serving as a one-stop shop for handselected vintage pieces and exclusive collaborations, New York-based Fivestory opens in Palm Beach.
Karen Murray, owner of Fivestory, in her new Palm Beach boutique.
With a mixed selection of goods by emerging designers and vintage fashion labels, Fivestory is known for its distinctive boutique shopping experience and carefully curated selection of luxury brands. Following the success of its Southampton and Manhattan shops, the opulent multibrand store is unveiling its trendsetting power to the fashion-forward crowd of Palm Beach.
A curated selection of goods and clothing available at the Fivestory Palm Beach boutique.
Under the relatively new ownership of fashion guru Karen Murray, the 2,500-square-foot boutique carries an independent collection consisting of luxury brands, custom clothing, vintage and runway fashion, accessories, beauty and exclusive tabletop items in five separate rooms. “The store in Palm Beach is unique because it is not five stories like the original location in Manhattan,” says Murray. “There will be five separate rooms, each with a different story to tell and dedicated to a unique merchandise category.”
Through Murray’s 40-year commitment to curating unique and personal wardrobes, Palm Beach’s newest retail paradise carries a roundup of curated pieces from affluent brands like Max Mara and Missoni, as well as up-and-coming creators such as Australian label Rohe and Carolina K’s resortwear. “Fivestory will continue to collaborate with some special and exclusive designers in Palm Beach,” continues Murray. “We will be introducing innovative home products, jewelry designs and pop-ups.”
Introducing rare finds by Mugler, Officine Générale and Joslin, Fivestory showcases a handful of new collaborations including Batsheva x Laura Ashley. Serving as the store’s third destination, the Palm Beach locale is a decadent hub for cutting-edge looks as it prepares to dress the community head to toe in treasured pieces. 201 Royal Poinciana Way, Palm Beach