The newly opened Diamonds Direct location in Palm Beach Gardens
Diamonds Direct has expanded its South Florida presence with the opening of a new showroom in Palm Beach Gardens. The latest location, situated near the Gardens Mall, spans 6,000 square feet and showcases a wide selection of diamonds in a modern setting. This new addition follows the company's four-year presence in Boca Raton and a successful debut in Aventura last year.
Unlike traditional jewelry stores, Diamonds Direct manages the entire diamond lifecycle, cutting out intermediaries and ensuring value. Established in 1995, the company introduced a direct-to-the-public showroom in Charlotte, NC, combining luxury with affordability. They offer unique services, including complimentary jewelry maintenance and a 110% upgrade policy.
The Diamonds Direct team on opening day.
The Palm Beach Gardens showroom will be led by Isabel Lenis, who brings a strong background in luxury retail management. Lenis and her team are set to deliver the company’s renowned customer service in this new location.
Diamonds Direct is also focused on supporting local charities and will continue its commitment to community engagement in South Florida. The company supports organizations such as Lauren’s Kids, Ellie’s Army, and Boca Raton Regional Hospital, with plans to expand its charitable initiatives in the region. 2899 PGA Blvd., Palm Beach Gardens, diamondsdirect.com
Photography by: Courtesy of Diamonds Direct
