A ground-floor display cube featuring looks from the cruise 2019-20 collection
If you believe Coco Chanel’s famous saying, “Elegance is when the inside is as beautiful as the outside,” then the new eponymous boutique on Worth Avenue captures her sentiments exactly. The long awaited reopening of Chanel Palm Beach has the town talking, and devotees layering up their pearl necklaces for the grand return. The 13,260-foot-boutique showcases everything associated with the luxury brand, from ready-to-wear to accessories, watches and fine jewelry to eyewear to, of course, fragrance and beauty. The two-floor storefront on the famous corner of Worth Avenue was conceived by New York architect Peter Marino, who is also responsible for the look of the Chanel stores worldwide. Drawing on the luxurious aesthetic of Palm Beach, the store follows a calming palette of white, beige and black, which are enhanced by exceptional finishes, contemporary art and antique furniture. Marino designed many of the customized furnishings himself, including a ceramic table in blackened satin glaze, suede dining chairs and a textured gold decorative panel—all of which give a nod to Mademoiselle Chanel’s legacy and rich French history.
The second-floor ready-to-wear salon features a 24K gold and plexiglass mixed-media coffee table by Arman, 1969.
Chanel guests will be delighted by the first floor’s three ready-to-wear salons. In one salon, a pair of midcentury Theo Ruth chairs are paired with a contemporary Andre Dubreuil stone-top coffee table, and in the other salon, two Louis XV fauteuils from the mid-18th century are placed along a 24K gold and Plexiglas coffee table by Arman from 1969. And, if you are a true VIP, you will revel in your good fortunes as the custom bronze-paneled elevator carries you—in the style in which you have become accustomed—up to the second floor. There, the new atelier has an event space and a waiting area inspired by Gabrielle Chanel’s 31 Rue Cambon famous apartment. However, if you are just a mere mortal like the rest of us, you will be thrilled to know the boutique opens with the artistic director of fashion collections, Virginie Viard’s 2019-20 cruise ready-to-wear, which will make anyone a fashion standout, reflecting the ultimate in savoir-faire tout la monde! 150 Worth Ave., Ste. 235
The ground-floor ready-to-wear salon features a palette of soothing neutrals.
Photography by: Photos by Sam Frost/Courtesy of CHANEL