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Beth Aschenbach and Danielle Norcross of Palm Beach Lately Invite You To Stay At Their Pineapple Pad

Robin Hodes | May 21, 2019 | Travel & Recreation

We’re tickled pink over Palm Beach Lately’s charming new Pineapple Pad.


The pink-and-white-striped awning brings a sunny cabana feel to the kitchenette.

The sister act that needs no introduction—Beth Aschenbach and Danielle Norcross of Palm Beach Lately (, who have blogged their way to becoming the mavens of all things Palm Beach—has swept the hospitality industry as swiftly as Lilly Pulitzer dresses fly off the racks. Their latest venture, Pineapple Pad, a delightful pied-à-terre tucked inside the Palm Beach Hotel Condominium, is all whitewashed and wickered to embody island living. From the moment you step beneath the pink-and-white-striped awning and open the bronze pineapple-embellished front door, the Palm Beach vibe is palpable.


Sisters Beth Aschenbach and Danielle Norcross created the stylish vacation rental as an extension of their blog, Palm Beach Lately, and as a guide to Palm Beach.

The curated vacation rental is arguably the cutest and most convenient way to experience all the comforts of home while exploring the area, just like Aschenbach and Norcross have—pedaling through the streets on pink bicycles supplied with a map to the sisters’ favorite spots. No detail has been overlooked. Bubblegum-pink wall-hung rotary phone? Check. Comfy monogrammed robes and slippers? Check. There’s even a capsule collection of wardrobe items from Sail to Sable you can borrow during your stay—and not to worry… they’ll handle the dry-cleaning after you check out. “Working with a small space of only 400 square feet was extra-fun because every little detail had to be well planned out and utilized to the fullest,” says Norcross.


The bedroom features luxurious linens by local favorite Pioneer Linens.

Absent of formal design training, the ladies relied on instinct and their combined passion for fashion and home decor to nail the look. “I felt it needed a signature wallpaper,” says Aschenbach of the peppy pineapple pattern that adorns the bath. “It’s the perfect mix of vintage and new.” From $250 per night, 235 Sunrise Ave.,


Photography by: Brantley Photography