Aurelia Demark is making cherished family heirlooms modern again with bespoke fine jewelry. Once a costume fashion jewelry merchandiser for Tory Burch in NYC, Demark launched her own brand in 2017 after the birth of her first daughter.
Her brand is inspired by the family tradition of passing down hand-engraved pieces of classic animal and nursery motifs, commemorating the beauty and playful nature of childhood.
Demark and her mother, also a designer, worked together to design an elephant charm in celebration of her daughter’s arrival into the world, which inspired Demark’s beloved Joujoux Collection, a curated mix of animal pendants and children’s silhouettes.
Her jewelry is handmade in NYC, but on display in a charming South Florida studio that doubles as an office space and showroom for one-to-one appointment booking. The 750-square-foot space lies on ocean-adjacent South County road in Palm Beach, with an interior design that beautifully resembles the whimsical jewelry that lives inside.
With creamy nude walls, olive green doors, a custom console table with a wave design inspired by the Worth Avenue beach wall and a vibrant portrait of Aurelia’s grandmother from when she lived in Paris, the studio is a colorful oasis that softly evokes the senses of home.
Demark’s pieces range in price from $350 for small charms to $10,000 and up.
Aurelia Demark Eloise Bracelet with Pendants
Photography by: Courtesy of Aurelia Demark
