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American Beauty

BY Jayne Chase | March 15, 2019 | Feature Features National

Palm Beach welcome's new Tory Burch concept store just in time for spring.
Ella Webbing patchwork tote, $598, Perry multistripe triple-compartment tote, $528.

There are few brands that capture the personal manner and sensibility of its founder more than Tory Burch. The American lifestyle brand reflecting an effortless, classic style recently opened a concept store on one of the busiest blocks on Worth Avenue. The inviting and warm retail space embraces little bits of all that Tory Burch offers: ready-to-wear, handbags, shoes, eyewear, watches, accessories, swimwear and, of course, home goods. A fan of Palm Beach and resort design, Burch sourced vintage rattan, wicker and bamboo design elements as a nod to her new location. “One of my most treasured finds is a rattan side table I discovered in Palm Beach many years ago. It sits in my office, and I love looking at it every day. Rattan felt like a natural direction for our concept shop, capturing the casual glamour of Palm Beach.” Now, the Palm Beach store joins the 250 other Tory Burch boutiques around the world, each supporting the Tory Burch Foundation, which helps empower women entrepreneurs. 225 Worth Ave.

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