A Look Inside a Custom Closet Using the Avera Organizing System

Stephanie Davis Smith | August 22, 2019 | Home & Real Estate

A custom closet is one of life’s greatest luxuries. Avera will have Type A’s ecstatic.

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The Cloud wood-grain finish

Stepping into a perfectly organized closet is much like the first time you spot the Maldives or make the yellow light when you’re running late or slide into freshly laundered sheets—it’s bliss. It makes you feel like you’ve got your life together. (See Marie Kondo phenomenon for reference.) For these kinds of people, The Container Store is mecca.

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In-drawer jewelry trays are a unique feature to Avera systems

In-the-know fans of the retailer have been employing its custom closet offerings—Elfa Classic, Elfa Décor and Laren—for years. Now, a new line of customized wardrobes, Avera, has been released. It has the vibe of high-end closets created by top Italian furniture brands, but sits, pricewise, right under Laren, the company’s highest-end offering.

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Avera comes in four wood-grain finishes, including this one in Dune

“Europeans have always been on the forefront of beautiful closet design. There are several Italian brands we look to that truly understand the importance and execution of the smallest details,” says Erin Hogue, vice president of custom closets for The Container Store. “Avera has so many thoughtful details included in its design.” Those fine points are obvious in the integrated LED lighting; fully enclosed drawers and accessories (think luxe in-drawer jewelry trays); as well as the four elevated wood-grain finishes in Cloud, Stone, Dune and Truffle.

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Enclosed drawers and plenty of slots for accessories make organizing simple.

“It is a completely different system from Elfa Classic’s and Elfa Décor’s white and platinum steel frame,” adds Hogue. “It has a wall-mounted steel framework that comes in four colors to complement each wood-grain finish and creates a seamless look with the back panels.” Free consults with in-home designers are on offer in select markets to make you feel like a true VIP, but design meetings in-store are complimentary and equally satisfying. Plus, each Avera closet includes a professional measurement appointment to ensure accuracy in design and installation. Kondo would be so proud. Price upon request, 11201 Legacy Ave., Palm Beach Gardens, containerstore.com/avera



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Photography by: the container store custom closets