Athlete brand endorsements are nothing new, but, for professional golfer Dustin Johnson, the chance to partner with Hublot was a hole-in-one.
Johnson wearing the Big Bang Unico 45 mm Golf, $31,500, which features a contemporary design, is ultralightweight and allows golfers to calculate their score while on the course.
Most of us can connect a favorite athlete with their brand partnership. From Michael Jordan’s and LeBron James’ record-breaking deals for Nike to tennis champ Roger Federer’s 10-year multimillion-dollar deal with Japanese clothier Uniqlo, sports endorsements are front-page news on a regular basis, and our wardrobes are a testament to the success of these brand alliances. For local professional golfer Dustin Johnson, a longtime admirer of Hublot, the chance to partner with the watch giant was an opportunity he couldn’t resist. We recently caught up with the young sports star to talk about the approaching 2019 golf season, how Hublot watches speak to his classic style and his favorite timepieces from the brand.
How are you feeling about the upcoming golf season?
I feel very good about my season to date, having already won on both European and PGA tours. I am especially excited about this year’s major championships, which is always the case. [Editor’s note: Johnson also tied for second place at this year’s Masters Tournament.]
What drew you to live in Palm Beach County?
First and foremost, the weather is great year-round, which is important to a professional golfer. I also enjoy being on the water and watersports, which is how I like to relax. Lastly, I really enjoy the Palm Beach lifestyle!
What are your favorite golf courses on which to play?
I am a member of The Bear’s Club, Trump National Golf Club, Jupiter and the Floridian National, and I spend time at all of them.
Let’s talk about your partnership with Hublot and what drew you to the brand.
I have always admired Hublot timepieces, so when the opportunity to partner with them arose, I jumped at the chance. Its designs are stylish, unique and reflect my own classic sense of style.
What are our favorites and which watch do you wear to compete in?
My Big Bang Unico 45 mm Golf is my favorite. It has generated a lot of buzz, and everyone should have it in their collection! The Worth Avenue store is beautiful and not to be missed for anyone who is in the area. It carries most of the styles.
What do you want our readers to know about Hublot?
I think timepieces are one of the few ways men can express their style and differentiate themselves. My Hublots allow me to express my personal style in a very classy and unique way and are always eye-catching.
Photography by: Hublot